Maximize Your ABM Strategy with HubSpot Target Accounts for Better Results
Ever wanted an easier way to track your most-desired customer accounts? The ones you’d love to have as a client?
Introduction to Account-Based Marketing
Account-based marketing is a focused approach that aligns marketing and sales teams around high-value companies that are most likely to convert and provide long-term value.
63% of companies with mature ABM programs report at least a 25% ROI, and 46% report at least a 50% ROI.
That’s why 61% of B2B marketersc onsider ABM to be crucial to their overall marketing goals.
HubSpot's Target Accounts feature, along with managing open tasks, makes executing ABM scalable and practical.
By defining and managing target accounts within HubSpot, you and your teams can prioritize efforts toward ideal customers based on specific criteria such as industry, company size, and revenue potential.
The result? Deeper relationships, shorter sales cycles, and more revenue from fewer, better-fit opportunities.
Account-based marketing is a focused approach that aligns marketing and sales teams around high-value companies that are most likely to convert and provide long-term value.
63% of companies with mature ABM programs report at least a 25% ROI, and 46% report at least a 50% ROI.
That’s why61% of B2B marketersconsider ABM to be crucial to their overall marketing goals.
HubSpot's Target Accounts feature, along with managing open tasks, makes executing ABM scalable and practical.
By defining and managing target accounts within HubSpot, you and your teams can prioritize efforts toward ideal customers based on specific criteria such as industry, company size, and revenue potential.
The result? Deeper relationships, shorter sales cycles, and more revenue from fewer, better-fit opportunities.
Setting Up Target Accounts in Your HubSpot Accoun
The Target Accounts Index Page is the central hub for managing your ABM strategy in HubSpot.
To add target accounts:
- Set the "Target Account" property to "True" on any company record.
- You can update this property manually, via imports, workflows, or directly from the company index.
- Only existing companies in your CRM can be set as target accounts.
- To remove an account, set the property to "False" using the same methods.
HubSpot has evolved from a pure inbound tool to a robust go-to-market platform, helping you align marketing, sales, and service functions around a shared list of key accounts.
To view all of your target accounts, you can navigate to the Target Accounts Index Page:
- In your HubSpot environment, go to CRM > Companies, then click See Target Accounts.
- In the top right, click Choose target accounts.
- You can also use a filter to quickly show your target accounts.
This video provides an overview of some of the HubSpot target account functionality:
